Retour du marketing direct par mail Avec l’insécurité liée aux réseaux sociaux, les entreprises renouent de plus en plus le contact avec leurs clients à l’aide du mail. Les listes de contacts qui provenaient de fournisseurs plus ou moins sérieux et qui finissait dans les filtres à spams, c’est terminé. Le marketing direct retrouve sa place dans le courrier électronique mais la forme a changé. L’entreprise se ré-organise et sélectionne de plus en plus précisément les émetteurs et les récepteurs. Une nouvelle stratégie de marketing direct se dessine en mettant à contribution l'ensemble des ressources de l'entreprise, employés et leurs listes de contacts. Ceci permet de remettre l'humain au coe
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