« Prenons cette option, elle obtiendra plus de likes. » Si vous avez un cabinet d’avocats, vous pouvez organiser une séance photo avec des chiots habillés en juges et des chatons en costume-cravate pour votre nouvelle carte de vœux. On a dit pouvoir, cela ne veut pas dire que vous devez le faire. Vous obtiendrez certes des likes sur Facebook et beaucoup d’enthousiasme de la part de vos proches, mais est-ce vraiment bénéfique à votre business ? Toute votre communication doit être fondée autour de deux buts : construire votre image de marque et faire augmenter votre chiffre d’affaires. Établissez une stratégie et tenez-vous-en. Vous devez avoir une ligne directrice et restez cohérent avec ce q
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